17 Feb 2013

"PROPER IVY" 1981 Japanese magazine Popeye

I recently found this Japanese fashion magazine "POPEYE" from 1981 in the basement. 
It is interesting to see how 'preppy style' was a trend back then. 

My parents have often mentioned the rivalry between the two Japanese fashion brands "Van" (American Ivy Style) and "Jun" (European Casual Style), both established in the post-war era. Apparently many students chose 'side' (great branding strategies btw.) and it seems like the two preppy brands have had a remarkable impact on Tokyo fashion and sub-cultures in the 60ies-70ies. 

1981年の雑誌ポパイ発見!「ゴシップ・ガール」などのドラマの影響から近年よく目にする「プレッピースタイル」は60年代〜70年代に既に日本ではこんなに取り上げられてたのですね。「VAN」とか「JUN」とか、国内ブランドが大活躍していた時代。宣伝ページも商品が一つひとつしっかりしていてカッコ良く見えます。


PROPER IVY shoes.
What a PROPER IVY should know about tweed. 
7 brands you should know as a "PROPER IVY"
What PROPER IVY should know about tennis and music.
PROPER IVY table manners.
PROPER IVY cars.
PROPER IVY fashion items.
SONY ad.
PROPER IVY stadium jumpers.
If you are in Japan and want to shop preppy fashion - check out the new Maison Kitsuné Tokyo Café at Omotesando / Tokyo.
プレッピースタイルに興味ある方は今月表参道にオープンしたMasion Kitsunéのショップ&カフェを要チェック!

14 Feb 2013

PH, a revolutionary man, in many ways !


Getting to know Poul Henningsen

Poul Henningsen is known worldwide for his lamps, which in their time were revolutionary because of the special screen construction, that allowed the lamps full glow, without being blinding.  Most of his designs are stunning and do really give a special quality of light, but PH was much more than a designer.  He was a architect, screen writer, film director and writer, during the second world war he fled to Sweden in a rowboat together with Arne Jacobsen, because Arne Jacobsen was a Jew and he himself a known resistant of Nazism.   
Like most of the leading architects of that time, he was a craftsman and hadn’t attended the Copenhagen art academy architectural school.  He was one of the leading figures in the cultural radical movement often associated with the modern breakthrough. The cultural-radicalism was about reevaluation of religion, inherited social norms and welcoming new cultural impulses such as jazz, modern architecture, art, literature and theater.  Poul Henningsen was a big fan of Josephine Baker The “ Bronze Venus”. After she received a wave of bad reviews based on her show in Denmark, Poul Henningsen half an hour before deadline, decided to write a letter to Josephine through the paper politiken, that praised her naturalness. Saying "If naturalness could be learned, mothers should send the girls to Josphine baker". Poul Henningsen ideal was kubism, and he remained true to to functionalisme til his death, dying from parkinsons he donated his body to medical science purposes.   








Above; Poul Henningsen, Josephine Baker, P.H.s Kite-book for children between 8-128 years. and the famous lamp "Koglen"  


Known PH Statements 
Culture is weapons.
Culture is consistency.
Dividedness makes strong.
There is no off-taste. There is only good taste, which is poor.
He who dares do wrong, does right. Hereby is happens.


6 Feb 2013

The Copenhagen Vision Fashion Fair

Visiting the Copenhagen fashion fair last friday, we were cornered by a very enthusiastic man possibly Swedish with a British accent possibly a Brit. He was there helping his Swedish wife Camilla Mørch exhibit her 2013 "Let it rain" collection.  Camilla Mørch's flagship raincoat, was very nice while on the same time, being of high quality and having a high durability. Furthermore, the raincoat came in  a variety of colors and in the cutest little bags.  www.camillamorch.eu



The Copenhagen Vision fashion fair was taken over by the Swedes! 
Another cool Swedish brand a. nordin

 

 
This multifunctional bag, actually consisted of two bags, where the inner bag (represented by the inner part of the u shape) can be used singularly or replaced for the same bag in a different color. www.anordin.com




 A very interesting Danish brand,  Epoque a subbrand to Edith&Ella Copenhagen. 








Ilse Jacobsen a popular danish brand. Mainly because of their stylish rain boots, the popularity has even extended to Soul; South Korea, where the boots, like in Denmark are "hot stuff"! 


Even the Italians were represented at the fair. The Italian brand Pashmere, sell relaxed design made of 100 percent cashmere and produced In Italy. www.pashmere.it


Finally, there was yet another very promising swedish brand, diis. Very feminine & very soft. www.diis.se 

                                       



Last but not least, a mix of facinating designs from different brands.  
























From left to right, top to bottom, Trend & Design www.naturescollection.dk , Chimpanzee, Sneaky Fox & Soaked in luxury www.soakedinluxurycom.

4 Feb 2013

Team Ayanomimi ・メンバーが増えました!

Welcome to the interns Sabine & Mie!
ミーちゃんが新しくブログ担当になりました。